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Magento is a U.S.based company developed by Varien Inc. in 2008 and later purchased by Adobe for $1.68 Billion in 2018.

What is Magento?

Using Magento, merchants can create unique ecommerce experiences that stand out from the competition. With Magento, sellers have the freedom to customize their stores according to their specific business needs. In addition, Magneto’s modular architecture enables merchants to add or upgrade functionality by installing new modules.

However, Magento is not an easy-to-build and use platform. It requires hiring professionals with expertise in the setup and maintenance of a Magento ecommerce store. Therefore, the cost of running a Magento-powered store is on the upper end, but the features it offers and the customizations achieved through it make every penny count.

Everyone has the ability to modify the code created and used by Magento, and it can be tailored to the demands of the user. This open availability allows for an endless list of possibilities. 

One feature that makes Magento stand out amongst its competitors is its extensive array of product management services. It allows users to manage over one million products helping in the expansion of their catalog. 

What is Magento 2?

Magento 2 Succeeds the formerly run Magento 1 and is the latest operating version of Magento, which was introduced in November 2015. Magento 2 offers newer technologies and advanced features, allowing users to expand their storefront and experiment with more recent possibilities. 

The primary purpose of developing Magento 2 was to overcome the gaps and flaws in performance compared to the previous version. Upgrades to the most recent Magento version were advised for shops still using Magento 1. The migration technique is a systematic process that requires careful planning to address the shortcomings of the previous edition.

Some of the differences noted in the latest version were:

  1. Performance: Magento 2 is built on top of the Zend Framework, which results in increased performance. 
  2. Scalability: Magento 2 is more scalable than Magento 1. 
  3. Security: Magento 2 includes increased security features, such as the use of hashing algorithms.
  4. Code: Magento 2 uses newer coding standards, making the code more readable and maintainable.
  5. Architecture: Magento 2 uses a modular approach, making it easier to customize and extend. 
  6. Testing: Magento 2 includes a framework that makes writing and running unit tests more convenient. 

Magento 2 includes several other improvements, such as a new file structure, theming, and a more user-friendly admin interface.

What are the Service Levels Offered by Magento?

Magento offers four service levels, namely: 

  • Magento Community Edition (free)

Magento Community Edition (CE) is the free, open-source version of the Magento ecommerce platform. It is available under the Open Software License (OSL) v3.0. Magento CE is ideal for small and medium businesses looking for an affordable way to launch a powerful and feature-rich ecommerce store. 

Magento CE is a popular ecommerce platform because it offers a high degree of flexibility and customization. Retailers can use Magento CE to create a unique ecommerce store that meets their specific business needs. Magento CE also offers a wide range of powerful features, including: 

  1. Catalog management 
  2. Product Browsing
  3. Shopping cart
  4. Checkout
  5. Payment
  6. Shipping
  7. Order management
  8. Customer accounts
  9. CMS
  10. Promotions and coupons
  11. Search engine optimization
  12. Multi-store support
  13. Mobile commerce
  14. Internationalization
  • Magento Enterprise Edition (starting at $15,550 per year)

Magento Enterprise Edition is an ecommerce platform that provides businesses with comprehensive tools for managing their online store. Enterprise Edition includes all of the features of the Community Edition and additional features and functionality designed to meet the needs of businesses with more sophisticated ecommerce requirements.

EE is a hosted solution, which means that businesses do not need to worry about hosting or managing the infrastructure themselves. EE provides companies with access to a wide range of features, including: 

  1. A flexible pricing structure that can be tailored to suit business needs
  2. A rich set of out-of-the-box features, including customer segmentation, gift cards, and loyalty programs 
  3. Advanced reporting and analytics tools
  4. A range of integrations with third-party applications and services
  • Magento Enterprise Cloud Edition (starting at $40,000 per year)

Magento Enterprise Cloud Edition is a cloud-based version of Magento Enterprise Edition that includes all the same features and functionality. The main difference is that Enterprise Cloud Edition is hosted on Amazon Web Services (AWS), which provides scalable, secure, and reliable hosting for Magento sites.

  • Magento Commerce Order Management (starting at $2,500 per year)

Commerce Order Management (COM) is an enterprise software application that enables businesses to manage the entire order lifecycle, from order capture and management through fulfillment. 

COM systems are designed to provide a centralized view of all customer orders, regardless of how they were placed (e.g., online, in-store, or over the phone), and to streamline the process of fulfilling those orders. In addition to managing orders, COM systems often include features for managing customer accounts, inventory, and pricing.

What are the Top Features Offered by Magento?

Magento is well known for its extensive range of features and the ability to incorporate these features seamlessly into any storefront with maximum customization. Some of these features include:

  1. Search engine optimization
  2. Mobile friendly services
  3. Detailed analytics and reporting on web performance
  4. All-rounded international support
  5. High-quality secure checkouts
  6. Customer Segmentation according to various demographics
  7. Security scan tool to asses security risks
  8. Payment gate certificates like PA-DSS

Final Words

Magento is an ecommerce platform that aids in the setup and upkeep of online stores for small, medium-sized, and large-scale ecommerce enterprises. For companies wishing to customize their stores and stay on top of trends, Magento is the perfect option.

As a matter of fact, Magento has come a long way since its humble beginnings in 2008. Currently, Magento is the number 1 content management software amongst 270,000 users, including big brands like Ford, Coca-Cola, HP, and Tommy Hilfiger.